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That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea. Marc Randolph

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ISBN: 9780316530200 336 pages 9 Mb
  • That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea
  • Marc Randolph
  • Page: 336
  • Format: pdf, ePub, fb2, mobi
  • ISBN: 9780316530200
  • Publisher: Little, Brown and Company
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Preview — That Will Never Work by Marc Randolph

In the tradition of Phil Knight's Shoe Dog comes the incredible untold story of how Netflix went from concept to company-all revealed by co-founder and first CEO Marc Randolph.
Once upon a time, brick-and-mortar video stores were king. Late fees were ubiquitous, video-streaming unheard was of, and widespread DVD adoption seemed about as imminent as flying cars. Indeed, thes
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Published September 17th 2019 by Little, Brown and Company
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Peter ForteI believe the quartet night was earlier in his life pre-Netflix; date night was implemented post-Netflix
Aaron CowperHighly recommend Chaos Monkeys by Antonio Garcia Martinez, or Losing My Virginity by Richard Branson
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Rating details

Pretty sure all the good reviews are from people the author knows. There’s no reason this book should be 13 hours long. The Epilogue was 30 minutes!! He drones on and on with personal stories, how he already has a few successful start ups, and tips for success. By the end I found him unlikeable and unrelatable.
3.5 stars
'[Author & screenwriter] William Goldman is most famous for writing three words: 'Nobody Knows Anything' . . . Nobody really knows how well a movie is going to do, until after it's already done it . . . [It] isn't an indictment. It's a reminder, an encouragement . . . you have to trust yourself. You have to test yourself. And you have to be willing to fail.' -- the author, on pages 211-212
Marc Randolph's That Will Never Work is a book that untidily - though not really meant in a negativ
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Sep 17, 2019Val rated it it was amazing
Fascinating AND entertaining!
I'm not sure what I was expecting when I won this book in a giveaway. (Thank you Hachette Book Group!) I was a little worried I would find That Will Never Work a bit dry but I was totally wrong. I found myself smiling/chuckling many times as I was reading it. Marc Randolph SO has a way with words and if he ever writes another book, I will be first in line to read it.
I loved reading how Marc would pitch ideas (customized dog food, customized baseball bats, customized
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I tend to find Netflix a very interesting company and so the story itself is interesting. That said the writing style is such that I found myself skimming through large chunks of it without feeling like I was missing much. Lots of memoir-ish stuff that just added nothing.
If I didn’t find the topic particularly interesting I probably would have bailed on this one.
Dec 08, 2019Joe rated it it was ok · review of another edition
This book was like listening to an annoying uncle brag about how good he is at business. It seems like he just wrote it so he could reminisce about the good old days.
It took him a long time tell stories we already know the end to. And some of his stories were so contrived. [My wife] said, 'You look like a chameleon.' In a way...I was!
I really thought this was going to be a book about Netflix (more like Creativity, Inc.). It was more like an autobiography. We never get to the streaming...it ends
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Some neat details about difficult moments in Netflix’s early history. Really great stories. But the author has a chip on his shoulder that interfered with my ability to trust the narrative. Careful lies of omission made me yearn for a less conflicted historian.
Got this from a work acquaintance as a Christmas gift. Not a fan. The author comes across as a giant money-obsessed douchebag, with chapter titles like 'show me the money' and 'how it feels to deposit a check for almost $2 million'. Not relatable at all to the average non-millionaire, and comes off as flaunting wealth in a nation with millions of people unemployed, homeless and in poverty. Wish I could return this trashy book....more
I really don't get all the glowing reviews. It's one thing to write a book sharing your experiences and some vague, common sense 'success tips'. On the other hand, I really doubt someone is going to give away the very business strategies that, say, a father would pass down to his son. This would only generate more competition to himself and would not be very bright! So don't expect anything like that in this book.
Another consideration that wasn't really touched on in this book is that networking
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One of the main things I wanted to note from this book is that being an entrepreneur is a lot easier when you've a wad of cash behind you. Jeff Bezos was given some 'seed capital' by his folks to start Amazon, the not unforgettable sum of three hundred grand. To be fair, Marc Randolph is very open about the fact that Netflix was funded initially by family and friends - or rather, make that 'friend', his main partner Reed Hastings. Of the two million dollars 'raised' to kick off the idea of renti...more
So good. Great insight into Marc Randolphs brain, how he thinks and works. Lots of great ideas to implement into your own business!
Dec 01, 2020J. Wootton rated it liked it
Engaging, well-told. Great prose. And lots of fun to read.
Was NetFlix - AKA 'movie rental by mail' a good idea? Maybe. Maybe not. But it wasn't a bad idea. And if there was a way to make it work, Randolph and his team were determined to find it...
Thanks to streaming, NetFlix is now nearly as ubiquitous as in-home TV. But it was born from a litter of bad ideas, and its early days were marked by experimenting with more of the same. Its business model was incredibly vulnerable, especially after the
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Ok book. I enjoyed hearing about the start of Netflix but it got bogged down. It was like the author wasn't sure if he was writing a business book, a biography or a company story. There were parts I loved but others I sped through just to be done. ...more
This is so good, it's a small wonder it is still legal. Informative. Enjoyable. Highly recommended for binge-reading....more
Jan 12, 2020BookOfCinz rated it liked it · review of another edition
Shelves: business, debut, self-improvement, marketing-reads, 2020-read, underwhelming
I am a Netflix user, even though it is through my friend's account lol. I wanted to read about the birth of Netflix, how it started and what led this revolution on how we now consume content. I loved that Marc Randolph gave us an in-depth look into Netflix was the idea stage, before capital was involved, people were hired and the first DVD purchased.
A lot happened to get this giant company started and it was great getting insights into what makes and break a start-up. Culture of course is a hug
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I generally don't care for business books, but Marc Randolph's story of Netflix hit home, as I was part of the Blockbuster group working directly for Wayne Huizenga in the very early days (way before the company was sold, moved to Dallas post 1994 and ruined). Didn't have to be that way. Classic story of a big company's failure to adapt. But more importantly, classic story of a small company's will to adapt, survive and prosper. Kudos Marc. I wish we worked together back then....more
Interesting story, painfully folksy book.
Feb 06, 2020Fefyy Antela rated it really liked it · review of another editionWork
Shelves: audiobooks, non-fiction-books, read-in-2020
I REALLY enjoyed this book.
It was fascinating to learn more about the beginning of [probably] the biggest entertainment institution in our modern days 😄
This book is very different from other well-known titles about Netflix (Powerful, No Rules Rules). It's not a book about growth or culture. It's a personal story about founding the company - a start-up, to be precise.
It's about playing bold, facing uncertainty, searching for a market, and revealing the product's identity. About picking the correct people, making hard decisions, events, and encounters that have gelled the 'early team' together.
It covers the very early days only (because Randolph
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2.5 stars. Uninspiring and lacklustre- nothing like Phil Knight’s memoir
Tightly written, this succinct account of how Netflix came to be the phenomenon it is today is written in a light tone that manages to still convey the oft-heard messages like 'Keep trying till you succeed' and 'Nothing is an overnight success' without sounding tiring.
Key takeaway? Nobody knows Anything.
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Nice, short and informative read about the founding and initial stages of development of Netflix.
Between the pages we meet again some of the well known heroes of the Silicone Valley such as Jeff Bezos.
Oct 08, 2021Vicky Pilkington rated it really liked it
Very interesting and inspiring read from the guy who founded Netflix.
Dec 12, 2019Nirooj Bista rated it liked it · review of another edition
Intriguing. There's so much to learn from the journey through birth and life of Netflix. Up to the point, only thing I knew about Netflix was just the tip of the Iceberg, but there is so much underneath it. I am glad I got chance to read this book!...more
Feb 12, 2020Hiran Venugopalan rated it it was amazing
Simply loved this book. For starters, I did not know that Netflix actually was conceptualised in 1997, still seems a nascent 21st century startup to me. What I most admired about the book is that Marc has clearly articulated that it’s not just the idea which makes a startup, in many cases the idea grows over a period of time till you finally realise this is the one. To know how Netflix actually evolved over these period of 20 yrs actually helps. Somewhere I think it definitely strikes a chord wi...more
Oct 23, 2020Bjoern Rochel rated it really liked it
Great, for me highly relatable start-up story. The majority of the book plays out in the first year of Netflix. So don’t expect a full rendition of the Netflix story here. Instead it depicts how they ended up with the DVD subscription model that was the first step of Netflix success. And it also details the phase when and how Reed took over leadership.
Marc Randolph probably gets not enough kudos for his contribution to the Netflix success. But this book gives you a glimpse where some elements o
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Feb 20, 2020Vartika rated it it was amazing
That Will Never Work PDF Free Download adobe reader
It is only fitting that I binge read this book - binged enough to miss a hike in Patagonia and just stay in.
I loved this simple, honest, inspiring and humbling account from one of the founders of Netflix. Also given I didn’t know about the early history of a company and product I love so much before this, I had a blast reading the origin stories and the aha moments.
Written well, told with authenticity and purpose.
Mar 04, 2020Simona Saplacan rated it really liked it
I oscillated between 3 and 4 stars but went with 4 because their story and what they accomplished is quite impressive. It's a combination of American dream, crazy start-up world, memoir/autobiography and motivational self help. It felt a bit too focused on personal stuff but I guess this is supposed to make it more human. I could have lived, though, without the very accurate descriptions of what everyone was wearing all the time 😅...more

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Good narration of Netflix’s story of the first 3-5 years. I definitely looked forward to learning about Netflix’s business model shift from DVD rentals to Web Streaming at later stages but were bummed to find out that isn’t captured in this book since the author had left the company before the plan came into fruition. Also some bits of the book were prolonged with subjective remarks which I found less interesting than the rest. But overall a pretty good read.
The origin story of a company that started before the 'dot com' bubble era. It is about Netflix’s inception and founding years all the way till it’s IPO(1997 to 2002).
Overall it is an interesting story about a bunch of people who worked hard to implement an idea that ended up changing the way we consume entertainment.
(Just a note: The book ends even before Netflix the streaming site is launched.)
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