Strategic Analytics PDF Free Download

  • 18.03.2019

Marketing Analytics: Strategic Models and Metrics by Stephan Sorger

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Marketing Analytics: Strategic Models and Metrics offers marketing students and professionals a practical guide to strategic decision models and marketing metrics. The tools described in the book will aid marketers in making intelligent decisions to drive revenue and results in their organizations.
The book contains a wealth of information on marketing analytics:
PDFAlmost 500 pages of text, covering a wide variety of decision models and metrics Nearly 400 figures, including diagrams, tables, and charts Step-by-step instructions on market segmentation, conjoint analysis, and other techniques Current examples demonstrating how organizations are applying models and metrics The list of chapters below includes a sample of the topics:
Chapter 1. Introduction - Introduction to marketing analytics
Chapter 2. Market Insight - Market sizing and trend analysis
Chapter 3. Market Segmentation - Segment identification, analysis, and strategy
Chapter 4. Competitive Analysis - Competitor identification, analysis, and strategy
Chapter 5. Business Strategy - Analytics-based strategy selection
Chapter 6. Business Operations - Forecasting, predictive analytics, and data mining
Chapter 7. Product and Service Analytics - Conjoint analysis and product/service metrics
Chapter 8. Price Analytics - Pricing techniques and assessment
Chapter 9. Distribution Analytics - Analytics-based channel evaluation and selection
Chapter 10. Promotion Analytics - Promotion budget estimation and allocation
Chapter 11. Sales Analytics - Metrics for sales, profitability, and support
Chapter 12. Analytics in Action - Pivot tables and data-driven presentations Edition: First Edition, Version 1.1, introduced November 2013. Revision 1.1 incorporates minor corrections and edits. It retains the same layout as the original release (First Edition, Version 1.0). See for a complete record of all changes.
File Name: marketing analytics strategic models and metrics free
Published 18.03.2019
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Stephan Sorger

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Marketing Analytics: Strategic Models and Metrics offers marketing students and professionals a practical guide to strategic decision models and marketing metrics. The tools described in the book will aid marketers in making intelligent decisions to drive revenue and results in their organizations. Edition: First Edition, Version 1. Revision 1. It retains the same layout as the original release First Edition, Version 1. See StephanSorger. Stephan Sorger, M.

This books (Marketing Analytics: Strategic Models and Metrics [FREE]) Made by Stephan Sorger About Books Marketing Analytics: Strategic.
managing your personal finances 4th edition

Marketing Analytics: Strategic Models and Metrics gives marketing students and professionals a practical, structured, and comprehensive guide to marketing analytics. The book covers a variety of different strategic models and metrics to aid marketers in quantifying and monitoring their marketing efforts, as well as predicting their results. With the additional insight, marketers can make better decisions and maximize the effectiveness of their marketing budget. The book includes almost pages of text and nearly figures, diagram, tables, and charts to illustrate the concepts. The book is also packed with current examples showing how marketing can indeed be measurable. The book is ideal for analytics-related courses in upper-level undergraduate and lower-level graduate school programs.


Marketing Analytics: This page provides course content for marketing analytics courses. Password-Protected: This page requires a password to access the complete content. Only a sample set of content is provided on this page. To obtain the password, please contact us via the Contact page. To recognize the different needs of different individuals and universities, several different course structures are shown.

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