- Rubies In The Orchard Lynda Resnick's marketing triumphs read like an encyclopedia of branding. In Rubies in the Orchard, she divulges her secrets for creating some of the world's most memorable and iconic brands, and the bull's-eye strategies to sell them.
- Seemingly much of Rubies in the Orchard is a self-pat on the back to the author, successful though she may be from a business perspective. The give away is in the preface: Resnick discusses a 'scrumptious' lunch with name-dropping friends as being the kick-off point for her writing this book 'with Francis Wilkinson,' as the cover notes.
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Lynda Resnick's Rubies in the Orchard is one part marketing strategy, one part personal story, and one part how-to formula. Resnick is a woman of direct experience in the rough-and-tumble world of advertising and marketing, and her chops shine through in this nonfiction book. In RUBIES IN THE ORCHARD, she divulges her secrets for creating some of the world's most memorable and iconic brands, and the bull's-eye strategies to sell them. Resnick believes that every company can find 'rubies' in its orchard, elements of intrinsic value that consumers will desire. Here, she shows how every successful marketing campaign.
- Author : Daisy Meadows
- Release Date : 01 January 2013
- Publisher : Scholastic Inc.
- Genre : Juvenile Fiction
- Pages : 80 pages
- ISBN 13 : 9780545307833
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Download or read book entitled Rainbow Magic #1: Ruby the Red Fairy written by Daisy Meadows and published by Scholastic Inc. online. This book was released on 01 January 2013 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: The seven Rainbow Fairies are missing! Rachel and Kirsty search for one in each RAINBOW MAGIC book. Read all seven books to help rescue the fairies and bring the sparkle back to Fairyland! Fairyland is home to seven colorful sisters. Together, they are the Rainbow Fairies! They keep Fairyland dazzling and bright. But when evil Jack Frost sends them far away, the sisters are in big trouble. If they don't return soon, Fairyland is doomed to be gray forever! Rachel and Kirsty discover Ruby the Red Fairy in the pot at the end of the rainbow. Can they help find the rest of her Rainbow sisters . . . before it's too late?