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Use the same personal branding strategies as these tycoons to make your business unforgettable.

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If you think of Warren Buffett, what are the first few things that come to mind? Self-made billionaire? A man of few words but those he does say are hung on to and dissected by millions? Someone who wears expensive suits that somehow still look cheap? A grandfather-type personality who still lives in the same house he bought in 1958 for $31,500?

Yes to all of these.

The Oracle of Omaha is making a contrarian bet on modular construction. MiTek, a Missouri construction company owned by Warren Buffett’s Berkshire Hathaway, is launching a new modular building. Buffett: A Brief History. Warren Buffett was born in Omaha in 1930. He developed an interest in the business world and investing at an early age including in the stock market.Buffett started his. Schedule a FREE one-on-one session with one of our Franchise Advisors today and we’ll help you start building your franchise organization. If you think of Warren Buffett, what are the first few.

The 'Oracle of Omaha' has built his personal brand as being someone who is down-to-earth, approachable, conservative, dependable, stable and even risk-averse. He’s the “everyday American” who made some smart investment decisions early on in his career: that “anyone can do.” It’s the perfect brand positioning for someone who has made a large chunk of his fortune convincing everyday people to back his investments.

Now let’s pivot to Richard Branson and talk about his personal brand. Never one to follow the herd, his most famous quote is “Screw it let’s do it.' His brand, Virgin Airways, uses one of the most emotionally charged terms in the English language, paired with aviation to boot. He owns his own island, has explored space and has even circled the world in a hot air balloon. Always tanned, always sporting a wild crop of hair – Richard’s personal brand and the brands of all the businesses he’s founded are centered around taking a traditional model of doing anything, throwing it out the window and replacing it with something more efficient and outrageously fun.

Related: What Richard Branson Learned From His 7 Biggest Failures

These two men illustrate the genius strategy of building a corporate brand from the founder's personality. Unfortunately, most companies, from Fortune 100s to start-up, skip this vital step and then wonder why no one remembers their brand.

At its essence, a great brand is a personality for a business. When this strategy isn’t a fit, the important thing is to build a brand that’s personality infused. It was Aristotle who said we are what we repeatedly do — which, by extension, means that every action we take, every interaction we have, every piece of marketing we approve says something about us, our personal brand and the brand of the businesses we run.

That old website you have that doesn’t show up properly on mobile? That says that your brand is outdated. It doesn’t matter how modern your marketing says you are, or if it looks homemade and is clunky to navigate and slow to load (well that doesn’t say anything good either.)

The physical location of your office — in a gorgeous high-rise building in the most sought-after part of the city, or located in an aging secluded business center — speaks volumes about who your clients are, and who you want them to be. From the car we drive to the way our assistant answers the phone, they all speak loudly about who we are.

Brand building is about strategically deciding what you and your company want to be known for and then relentlessly executing on that decision to build consistency and trust. When inconsistency happens, your business is damaged too. Just look at Elon Musk for example.

Related: 3 Leadership Lessons To Learn From Elon Musk

Warren Buffett Investment Strategy Pdf

So what are some of the best ways to build your personal brand as CEO?

As always, start with strategy by taking a 30,000 ft view. What is it you want to be known for? It’s a simple question with a million different possibilities.

Next ask: What do I want my business(es) to be known for? Who are we serving? Just as importantly, who are we not serving?

Where these two answers intersect is where your personal brand-building journey begins.

Related: Tim Ferriss Explains How To Scale A Business In 3 Easy Steps

Whether you’re the CEO of a Fortune 100 or a fledgling start-up, building your personal brand is just like your university education — an investment in yourself that you take with you wherever you go. If you are an entrepreneur, your personal brand is the brand that anchors the brands of your other businesses. If you’re a CEO, your personal brand is the one the media look to, your employees know you for, and the Board of Directors knows they can rely upon.

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The worst thing you can do is pretend you have no personal brand. We all have one. Now the question is: Are you going to let your personal brand just happen by default? Or are you going to take the bull by the horns, like Warren Buffett and Richard Branson?

Warren Buffett has said a lot of profound things and given out a lot of useful advice. Outside of his sound investing wisdom, many of Buffett's tips are things we may have learned or heard long ago -- from parents, teachers, or coaches.

Buffett's simple gospel of life mastery packaged in common sense is certainly legendary. But how many of us heed his advice to heart, and actually apply it to our lives, our leadership roles, or in business decision-making?

It may be the difference between winning and losing. Here are three that stand the test of time.

The fact that Buffett has achieved so much means his advice is highly sought after. He thinks anyone can do the same if they follow one simple rule: the Buffett formula.

Jim cramer' s getting back to even pdf free download windows 10

According to Buffett, the key to your success is to go to bed a little smarter each day. Buffett pointed out the strong similarity with investing when he said, 'That's how knowledge builds up. Like compound interest.'

One of the ways he famously builds his knowledge is to read. A lot. While Buffett has been known to spend 80 percent of his daily routine reading, whether or not you have time for such an ambitious goal is largely irrelevant. The point of the Buffett formula is to make whatever progress you can and improve your life on a daily basis.

From teenager with a paper route and talent for selling soda for extra pocket money to self-made billionaire with a vast and varied portfolio of astute ideas and investments, Buffett understands the value of hard work.

He also fully understands that all smart leadership and business decisions are founded on the bedrock of integrity. Because without integrity, let's face it, it's nearly impossible to gain a good reputation.

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3. Measure your success by Buffett's 'ultimate test.'

Warren Buffett's Ground Rules PDF Free Download

I want to leave this planet having measured my success against one of Buffett's most powerful tests. The Oracle of Omaha once said:

When you get to my age, you'll really measure your success in life by how many of the people you want to have love you actually do love you. That's the ultimate test of how you have lived your life. The more you give love away, the more you get.

Buffett shared that gold nugget with a group of college students when they asked him about his definition of success. The quote was captured in the Buffett biography The Snowball: Warren Buffett and the Business of Life.

Chances are, if your heart is in the right place, you love your employees, you love your customers, and you love the mission you are serving.

Since the business or career path you've chosen is an affair of the heart, you are motivated by the love that energizes you to give much to others. You just won't work hard enough to become great if you aren't doing what you love.

When you are doing what you love, you are loving the people around you who support your business endeavors. Love travels in all directions in service to all your stakeholders in support of your mission. And love comes back to you 10-fold. At the end of the road, this is passing Buffett's 'ultimate test.'

  • Investors should prepare for two economic scenarios as a result of the Covid omicron variant, CNBC's Jim Cramer said Monday.
  • The 'Mad Money' host laid out his playbook for an economic slowdown and bounceback.
Cramer: Amazon is my No. 1 stock pick if Covid omicron variant causes slowdown

CNBC's Jim Cramer on Monday laid out his investment playbook for two economic scenarios that could materialize as a result of the Covid omicron variant.


The heavily mutated variant has spooked some investors, particularly during Friday's holiday-shortened session in which the Dow Jones Industrial Average recorded its worst day since October 2020. However, U.S. stocks finished higher Monday, as President Joe Biden indicated broad economic lockdowns currently aren't needed.

Cramer agreed with Biden, saying strict restrictions akin to earlier stages of the pandemic are very unlikely. However, the 'Mad Money' host said the Covid omicron variant may have an effect on the economy and investors need to prepare accordingly.


If the spread of the variant gets to a point that ultimately causes an economic slowdown, Cramer said his top stock pick is Amazon.

'This is a company that does well when people are scared to go to the mall. And it does well as more companies embrace the cloud because Amazon Web Services is indeed the dominant player in cloud infrastructure,' he said, contending the cloud transition will continue even if overall economic growth takes a pause.

Microsoft is another top way to play a potential omicron-sparked slowdown, Cramer said. 'We know their products sold well during the initial lockdown and that didn't let up during the subsequent re-opening or the Delta variant panic. I expect continued software upgrades at the enterprise level,' he said.

Cramer's top stock picks if the Covid omicron variant causes an economic slowdown

Cramer said he also likes tech giants Netflix and Alphabet to keep succeeding in this possible scenario.

Outside of technology, Cramer said utility companies like American Electric Power are good places to be, as well as health-care plays like UnitedHealth Group.

Cramer said a more-risky approach for investors includes homebuilders, which benefit from an interest rate hike being off the table, and retailers that benefit from spending around the house.


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Cramer said it's possible Friday's market sell-off was as bad as investors' omicron concerns may get.

'If the omicron freakout turns out to be much ado about nothing, first you have to circle back to travel and leisure,' Cramer said, pointing to Norwegian Cruise Line Holdings as a leading option in that category.

American Express, down 9% over the past month, is another stock to consider if the new variant doesn't matter much to the economy, Cramer said. 'If you're more risk-averse, you can buy some here and then buy more once we get the first confirmed omicron cases in America and, yes, the travel stocks sell off again,' he said.

Emma Cramer

Cramer: Look to travel and leisure stocks if Covid omicron variant doesn't hurt economy

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Similarly, Cramer said to look at hotel operator Marriott the next time negative omicron news causes a pullback in this basket of stocks. Apparel-focused retailers like Macy's and American Eagle Outfitters also should be in good shape if the U.S. economy continues to return to something resembling normalcy, Cramer said.

'I'm not necessarily saying the economy will be able to keep on chugging without overheating now that we've got a new variant, but it's a real possibility and you need to be prepared for it,' he said.

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Here is Jim Cramer's investment approach if Covid omicron variant doesn't hurt economy

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